I have been sober for a little over 2 years and have really enjoyed trying so many non-alcoholic beverages. I never tried a Negroni when I did drink, so I can't compare it to that, but I really enjoyed this so much. It is bitter and not sweet, with a smoky type, "warmth" taste that I really enjoy. I pour it over large ice cubes and let it sit a bit, and added a dash of honey along with a clementine peel and a little squeeze of fresh clementine juice. It's a new ritual that I know I'll enjoy- be able to have a delicious drink like this without the guilt of a hangover afterwards.